On Thursday, August 6, 2015, The Frye Company hosted a private preview of their new Atlanta flagship store in the stunning Jamestown-style Ponce City Market. Several guests in the media in collaboration with the Caren West Public Relations Team, gathered to get an inside peek of the majestic 4,000 square foot store and The Frye Company’s latest collection pieces. Dress Like A Gent™ participated in this preview to the store’s grand opening that evening and was instantly amazed at how detailed and classy the store’s set up was. The layout of this store was simply breath taking. My first observation upon walking through the doors was the smell of fresh leather that created a sort of instant appreciation for the brand itself. I mean it doesn’t take a rocket scientist to know that there is a difference between something called “leather” that is only partially made of leather and something that is 100% authentic genuine leather.
In fact, one of the leather messenger bags that caught my attention in the men’s section was a distressed indigo-blue stained leather. Upon speaking to one of the store rep’s, she informed me that the cool thing about this bag is that it was made of pull-up leather which if scratched, can simply be rubbed out using their signature leather oil and conditioner. This store has it all - From handbags to leather accessories, to camo-style leather sneakers and boots. This is the company’s 5th location to ever open in the U.S. and the level of detail that they put into building this store goes to show that they take no short cuts in making sure that their new home fits the brand’s long-standing reputation and trademark. Even some of the stools that were in the store were made of a thick roll of 100% heather grey felt embodying the brand’s history of fabricating their products in line with pure American artisanship.
My favorite structure in the store was the grand “chandelier” made of 7,000 leather straps holding Frye's signature harness rings. It was an attention grabber that kept engaging my eye while walking throughout the store. Along with a walkthrough of the store, the guests were graced with bites and beverages sponsored by Wild Haven and Farm to Ladie who will soon be featured in Ponce City’s Market’s Central Food Hall. In short, this housewarming preview to the Frye Company’s new location was one that I am glad to have been a part of as we Atlantans gladly celebrate the company’s successful future and growth.
The Frye Company’s Grand Opening commenced this morning and will be opened today from 10AM to 9PM. They are located at The Ponce City Market at 75 Ponce de Leon Ave NE Atlanta, GA 30308, Ste. #E178. For more information, call 404.685.FRYE (3793) or visit www.thefryecompany.com.
DRESS LIKE A GENT